Sunday, June 10, 2007
The Future Of Talk Radio
Air America's Lionel
Randi Rhodes Woman Of The Year
I was a participant in the final panel of the Talkers Magazine New Media Seminar in Manhattan yesterday. Paltalk was a sponsor.
The fact that Talkers, which is the bible of terrestrial talk radio, would ask Paltalk, an Internet company, to sponsor the event, and put me, a former terrestrial radio guy, on the panel, indicates the concern radio stations have about the shift from broadcasting to webcasting.
Smart broadcasters are embracing the new technology. We see Opie and Anthony using Paltalk to engage with their audience. So do Doug Stephans, Bobby Likis and Greg Knapp. All terrestrial radio broadcasters who are using the Internet as a tool to enhance the experience for their listeners. This more intimate contact between a radio talk show host and the audience builds loyalty.
Recently, 1010WINS, the most listened to station in the nation, used Paltalk to webcast the parade of Navy and Coast Guard ships entering New York harbor for Fleet Week. We'll see more of these kinds of relationships as broadcasters recognize that Internet can actually support their terrestrial radio stations.
Terrestrial radio and Internet radio are NOT mutually exclusive. In fact, they can, and should compliment each another.