YourTango.com associate editor Genevieve Lill believes red roses, the old standby, still do the trick today on Valentine's Day. But she encourages guys to think outside the box when doing something for their significant others.
"The idea," she said during an interview on News Talk Online on Paltalk.com, "really is to make it personal."
And it doesn't have to be an expensive proposition. For example, she suggests writing a love letter to your lover. "Something tangible you can hang onto."
Or, she says, you can donate to charity in your lover's name.
Lill says one pitfall to avoid: if you're buying her lingerie, make sure you don't buy a size too large.