Wednesday, March 4, 2009
How Obama Used The Internet To Get Elected And How The GOP Could Follow His Lead To Return To Power Topic On Paltalk
It was obvious during the 2008 presidential campaign that then-candidate Barack Obama's use of the Internet, developing social networking sites, helped the campaign immensely. He used the new technology to raise money, organize and mobilize people to his cause. One could argue that it helped propel him to the White House.
It's likely that the Republican Party will learn from his success.
To do so, argues Juliette Powell, author of 33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking, the Grand Old Party will have to replace its traditional top-down hierarchy in favor of a more inclusive interactive approach. That, obviously, means a complete change in strategy.
If the party is successful, though, it can, Powell writes for the Huffington Post, result in building a unified base.
The Republican Party was perceived during the last presidential campaign as being exclusive. Its treatment of Rep. Ron Paul (R-TX), precluding him from participating in the Republican primary presidential debates and refusing to seat some of his delegates during the convention, is a case in point.
But Powell says she is noticing a slow, but perceptible change underway. The GOP's embracing of Michael Steele, Sarah Palin and Bobby Jindal, she says, shows an expansion of diversity. This type of inclusiveness, Powell writes, is "fundamental to any social media strategy."
Powell will join us on News Talk Online Tuesday March 10 at 5 PM New York time to talk about how social networking helped Obama and how the Republican Party will likely use similar tactics during the next presidential campaign. To talk to her then CLICK HERE.
Paltalk is the largest multimedia interactive program on the Internet with more than 4 million unique users.
News Talk Online is also syndicated by CRN Digital Talk Radio to an additional 12 million households.