Wednesday, May 13, 2009

Cherrios A Drug, Apples Could Be Next

Better not pack Cherrios as a snack in your kid's lunch bag. Your child may be hauled down to the principal's office - and maybe taken away in handcuffs, for bringing drugs to school.

OK, that probably won't really happen. But the FDA has ruled that, the way General Mills promotes Cherrios, claiming that clinical studies have shown that the best selling cereal in the United States can lower bad cholesterol, makes it a drug. The feds actually say General Mills must either apply for approval as a new drug, or take the claims that it can reduce bad cholesterol off its boxes.

Next thing you know the feds will be going after apples because of the age-old adage "An apple a day keeps the doctor away."

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Consumer Kim said...

Love it, Gary. I always wondered about those claims that it can lower bad cholesterol. I do think someone should should enforce that truth in advertising law -- and I am not just talking about cheerios. What about Dell laptop computers for $600 -- try to build one for less than $1500 from that ad. Have you ever purchased a car for the price advertised? The bigger issue here is deceptive advertising. Perhaps the FDA is just miffed.

WorthyOfUrAttn said...

I think the FDA has gotten carried away on this one. Stating the Cheerios lowers cholesterol is more of a public service announcement more than a health disclaimer. If they were more alert to the matter Kellogs Special K would be more of a FDA issue claiming that you can lose weight by eating their cereal.


Technoid said...

It is a fact that more fiber in the diet helps the body excrete more bile in your feces. This lowers bad cholesterol. So, first thing about this is that Cheerios is making a true statement. Second thing, doesn't the FDA have a lot more things to handle that are actually important?