Friday, August 14, 2009
News Talk Online August 14, 2009: Father Of American Public Opinion Research Talks About The Ineffectiveness Of Town Hall Meetings
As protests rage on across the country and Americans continue to make little headway in the health care debate, a key question has yet to be answered: Why town halls aren’t the right venue to discuss health care reform legislation?
The father of American public opinion research, Daniel Yankelovich, was my guest today on News Talk Online on Paltalk.com to discuss why town hall meetings are not working. He provided findings from a new type of research conducted by Viewpoint Learning, which is co-founded by Yankelovich, that shows a better way for leaders to engage the public during this critical time.
Yankelovich is the founder of the New York Times/Yankelovich Poll, which is today the CBS/New York Times Poll. He pioneered many of the research techniques that are today’s standard in the field and has more than 50 years experience in tracking U.S. public opinion.