Monday, December 23, 2013

LAST MINUTE CHRISTMAS SHOPPERS FINDING THAT IT PAYS TO PROCRASTINATE



There are more than your fair share of last minute Christmas shoppers out and about. Some of those I interviewed for 1010 WINS outside Macy's Herald Square say they waited 'til now to shop because, well, that's what they do - procrastinate - no matter what the task at hand. Others say they've been working so many hours that this is the first time they've been able to get out. And still others waited until now as part of a strategy - or at least so they say - to take advantage of last minute deals being offered by stores. A strategy that they say is working.



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