Saturday, June 13, 2015
Brooklyn deli owner raises prices two-and-a-half times - with the support of his customers!
This sounds a bit counter-intuitive. A deli owner announcing that he's is INCREASING the cost of every product on the shelves. By two and a half times the normal cost. And his customers love the idea. That's because Jesse, the owner of Jesse's Deli on Atlantic Ave in the Boerum Hill section of Brooklyn, is trying to show how much products would cost if he accepts his landlady's demand to raise his rent.
Jesse's Deli is considered a mainstay of this neighborhood. He knows the customers. The customers know him. It's the center of the community - many say.
If the landlady doesn't come down on the rent, Jessie, who's been in business in the neighborhood since the '80s, will have to move. Hopefully, someplace nearby.
I'm covering the story for 1010 WINS.